Custom AS Colour Tees in Australia: The Right Blank for Clubs, Teams and Brands

Ordering custom AS Colour tees in Australia starts with two decisions: the right blank and the right print partner. AS Colour makes some of the most consistent, print-ready cotton basics in the country, and at Empulse you can order the full range, from the Stone Wash Staple Tee and oversized Box Tee through to four women's cuts, all with your logo, crest or squad branding applied. Prices start from $49 per tee.

Why the Blank Matters in Custom Printing

When you place a custom tee order, you're making two decisions: what the design looks like, and what garment it goes on. A sharp print on a poor-quality blank can look great in the first week and disappointing by the third wash. The right blank holds colour, keeps its shape and makes the whole order feel intentional.

AS Colour has built a strong reputation across Australia and New Zealand for exactly that. Their garments are manufactured to consistent weight, dye lots and cut standards across every run, which matters when you're ordering matching pieces for a squad, a business team or a club merch range. Key things that separate a print-ready blank from a generic option:

• Fabric weight (GSM): heavier GSM means better ink hold, less show-through and a more premium feel in the hand
• Fabric composition: 100% cotton takes most print methods cleanly, from screen print to direct-to-garment
• Pre-shrunk construction: keeps the fit consistent after washing so your logo doesn't warp or shift
• Consistent dye lots: critical for team orders where every shirt needs to match

If you plan to order in volume and want to understand how fabric type affects care and longevity, our guide to caring for cotton and polyester garments is a useful read before you commit to a run.

The AS Colour Range Available at Empulse

Six active AS Colour styles are currently available for custom printing through Empulse, covering men's and women's cuts across different silhouettes and weights:

Style	Code	Key Feature	Price
Stone Wash Staple Tee	5040	100% cotton, stone-washed lived-in finish	$49
Box Tee	5030	100% cotton, oversized boxy silhouette	$49
Women's Heavy Faded Tee	4082	240 GSM carded cotton, garment dyed	$59
Women's Classic Minus Tee	4079	Relaxed everyday cut, 5cm shorter than classic	$49
Women's Martina Tee	4006	Drop shoulder, off-shoulder relaxed silhouette	$49
Women's Crop Tee	4062	Cropped body, contemporary relaxed cut	$49

Browse the full range in the Custom Apparel collection at Empulse.

Men's Cuts: Stone Wash Staple and Box Tee

The Stone Wash Staple Tee 5040 is a 100% cotton crew neck with a deliberately worn, lived-in character. The stone wash process gives each tee a slightly individual quality that works particularly well for club supporter merch, vintage-style branding or casual drops where you want the garment to feel relaxed rather than fresh off a rack.

The Box Tee 5030 takes a different direction, built around an oversized, boxy silhouette with wide shoulders and a shorter body. If your squad wants a more street-forward look, or you're running a merch drop for a gym, studio or lifestyle brand with a contemporary edge, this is the cut to use. It prints cleanly across a wide chest area and comes in a broad colour range.

Women's Cuts: Four Styles, One Quality Standard

The women's AS Colour range at Empulse gives you four distinct cuts, so you can match the silhouette to your team or brand identity without compromising on construction quality.

The Women's Heavy Faded Tee 4082 is the most substantial option in the range at 240 GSM, made from carded cotton with a garment-dyed finish. It's the choice for custom merch that needs to feel premium. The faded effect adds depth and texture, making it a strong fit for fitness studios, lifestyle brands and clubs that want their merch to feel like something worth wearing beyond the event that prompted the order.

The Women's Classic Minus Tee 4079 is a relaxed everyday cut, trimmed 5cm shorter than a standard classic tee for a contemporary feel. The Women's Martina Tee 4006 uses a drop shoulder silhouette that sits just off the shoulder, bringing a more street-leaning energy to your custom order. And the Women's Crop Tee 4062 delivers a cropped body with the same quality construction, well suited to active lifestyle and athleisure-focused custom runs.

Who Orders Custom AS Colour Tees in Australia?

The range suits a wide audience, which is part of why AS Colour has become a default choice for custom printing across the country.

Sports clubs are a big part of it, not for match jerseys, but for supporter merch, coach and staff shirts, end-of-season gifts and casual wear that carries the club's branding. A custom tee with your club crest is a simple, affordable way to build culture and keep your colours visible off the pitch. Members actually wear them.

Gyms and fitness studios order custom tees for coaching staff and as member merchandise. Businesses use them as onboarding gear, event uniforms and branded giveaways. Schools and youth groups run custom orders for fundraisers, camps and presentation nights. And individual creators, startups and gym owners use small runs to test a label or launch a first drop.

If the gifting or business angle applies to you, our guide to custom corporate gifting in Australia covers the practical side of ordering custom apparel for teams and clients. And for a broader look at how custom tees are being used commercially, our piece on how Gen Z is monetising custom streetwear covers the landscape well.

How Customisation Works at Empulse

AS Colour blanks are designed to take customisation well. At Empulse, we apply logos, club crests, player names, initials and custom graphics in a range of finish types. Screen printing suits bold, clean designs at volume. Direct-to-garment (DTG) printing handles full-colour and complex artwork across smaller runs. Embroidery adds a premium, textured finish for chest logos and business branding.

Pricing depends on the complexity of your artwork, number of colours, the finish type and your quantity. There's no single figure to quote because every order is different. The best approach is to get in touch with the Empulse team directly with your artwork and quantities, or explore the Custom Apparel collection to see what's available before you reach out.

For a broader look at what the Empulse Eco Threads sub-brand is doing with sustainable apparel, the Eco Threads range overview is a good companion to this one. Many of the AS Colour styles sit naturally within that sustainable custom apparel story. If textile quality and safety standards matter to your brand, the OEKO-TEX Standard 100 is a widely recognised international benchmark for textile testing, and a useful reference when evaluating custom apparel options.

Frequently Asked Questions: Custom AS Colour Tees at Empulse

What AS Colour styles are available for custom printing at Empulse?

Empulse currently stocks six AS Colour styles: the Stone Wash Staple Tee 5040, Box Tee 5030, Women's Heavy Faded Tee 4082, Women's Classic Minus Tee 4079, Women's Martina Tee 4006 and Women's Crop Tee 4062. All are available for customisation with your logo, name or branding.

What is the minimum order quantity for custom AS Colour tees?

Minimum quantities vary depending on the print method and the complexity of your design. Contact Empulse directly to discuss your order and get an accurate minimum and quote for your specific run.

Which AS Colour tee holds up best to regular wear and washing?

The Women's Heavy Faded Tee 4082 is the most robust option at 240 GSM with carded cotton construction. For men's styles, both the Stone Wash Staple Tee 5040 and Box Tee 5030 are built from 100% cotton and designed for durability across regular use and washing.

Can I mix styles or colours in a single custom order?

Mixed orders are common, particularly for clubs ordering different cuts for men's and women's members. Get in touch with the Empulse team to confirm what's possible for your specific order and quantities.

What print methods does Empulse use on AS Colour tees?

Screen printing, DTG printing and embroidery are the main methods available at Empulse. The right choice depends on your design complexity, quantity and the finish you're after. Pricing varies accordingly, so reach out for a quote tailored to your order.

Empulse has been supplying and customising branded apparel for Australian clubs, gyms, schools and businesses since launching in Melbourne. The AS Colour range is the latest addition to a catalogue built around premium blanks, genuine quality and reliable customisation you can order in bulk.