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🍶 Sake Festival 2025: Sip, Snack & Style Up With Empulse™


The Australian Sake Festival is back this July in Melbourne—and it's bigger than ever. Expect over 100 types of sake, an epic food village, live entertainment, and a vibe that’s pure Japanese joy. Whether you're a seasoned sake-lover or curious first-timer, this is the event of the year for anyone craving a cultural escape without leaving the city.
This year? We’re doing it better.
📍 Festival details here
📸 Get the vibes on Instagram @australiansakefestival
🎟️ Tickets? Going fast.
✨ What To Expect This Year
Last year, we took two full laps around the festival—over 3 hours of sipping and sampling. This year? We're doubling down on flavour and fun.
Here’s what’s on the menu:
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100+ Japanese sake brands to taste (yes, really!)
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Authentic Japanese food stalls featuring:
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Crispy, golden takoyaki
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Savoury okonomiyaki
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Insta-worthy potato spirals
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Comforting Japanese curry
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And plenty of sweet treats and matcha coolers
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A buzzing festival atmosphere with Japanese music, izakaya pop-ups, and happy vibes all around
👕 What To Wear: When in Japan Collection by Empulse™
Looking good while you sip is part of the experience. So we’ve dropped the ultimate sake-festival-ready gear: the When in Japan Collection.
From oversized Kanpai-print t-shirts to Tokyo-inspired graphics and minimalist streetwear statements, our pieces are designed to bring the Urban Soul x Japanese cool vibe together in one look. Perfect for pairing with a cup of chilled Nigori or hot Junmai.
But the collection doesn't stop there. Dive into our range of Japanese-inspired t-shirts that blend traditional motifs with modern streetwear aesthetics:
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Osaka Glico Man T-Shirt: Celebrate Osaka’s vibrant cityscape with this bold tribute to one of Japan’s most famous landmarks.

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Urban Streets - Osaka Soul: Featuring a detailed illustration of a traditional three-story Japanese house, this oversized tee captures the essence of Japan's architectural beauty.

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Eco Threads - Tokyo Vibe: Made from 100% organic cotton, this t-shirt showcases Japanese-inspired art in a glitch design, reflecting Tokyo's fast-paced energy.

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Eco Threads - Ramen Therapy: Show off your love for ramen and Japanese culture with this organic cotton tee, featuring an adorable cat design and kanji text for a quirky streetwear vibe.

Each piece is crafted with premium fabrics, ensuring comfort and durability. Whether you're into oversized fits, graphic prints, or eco-friendly materials, our collection has something for every streetwear enthusiast.
Perfect for pairing with a cup of chilled Nigori or hot Junmai.
👉 Shop the full collection now
Tales of Japan T-shirt
📝 Pro Tips for First-Timers
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Eat first, sip slow – Sake hits different
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Dress loose & comfy – you’ll be on your feet for hours
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Stay hydrated – every third sake, add water
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Go early – lines get long, especially for food
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Try everything – even sparkling sake is worth a go
🎟️ How To Join the Fun
